the Art of Innovation

Business focus on Optimising, Engineering and Analytical thinking. What is lost is 'Design Thinking' the art of innovation.

Innovation Efficiency

The three types of business innovation.

1. Business innovation - create a product people don't know they need
2. Market innovation - expand to serve other markets
3. Efficiency innovation - reduce cost of product development

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The Types of Thinking

1. Engineering Thinking - Tame solution can be reused for other problems
2. Analytic Thinking - Outcome is well defined, solved by many questions and premise to problems
3. Optimisation Thinking - business efficiency
4. Wicked Problem - success criteria is unclear, once you find the solution you cant reuse it. They are messy problems, and are usually human problems. Used to sneak up on the future by iterating solutions reveal future

curiosity > define premise > prototype > test

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Human Design Prototyping

Human centred Design Thinking was developed in Stanford in 1960's, as an innovation methodology

• Engineering Prototype - Prove solution does fit and solves problem
• Design Prototype (Thinking) - to find out what we want to do in the first place. I.e. Just trying new things and optimising until it becomes a standard. Observe how people work, and how to through design 'Nudge' towards an efficient way of working.

5 Day Sprint

Entrepreneurs have many challenges. Use this method to set out on the right path, and accelerate key decisions avoiding costly mistakes down the road of innovation.

So, quickly prove your 'Design Thinking' by using a 5 Day Sprint process. It's used to iterate and validate your idea before investing heavily into executing it. Ensure the solution is developed as rapidly and effectively as possible. It's used before developing a MVP (Minimum Viable Product)

Day 1# Define customer journey. Refine & check with experts. Define 1 critical must do objective that can be tested (a weekly deliverable)

Day 2# Team sketch out all possible solutions (unbiased). Then, check with customers using keynotes.

Day 3# Members vote on proposed ideas sketched out. Then, winning idea gets promoted to be further developed

Day 4# Accurately develop out the idea in further detail. Team create 'Absolute minimum accurate representation' *(no code)

Day 5# Interviewer provides proposal to customers (who doesn't taint the interview feedback) while team observe via video and take notes. In the end, compare notes, and refine lessons learnt.

Keys to success

Must focus on the problem.

1. Get the right team
2. Define the right problem
3. Have correct resources - time, customers & materials

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Leading Innovation

Be the social architect. Set the stage where everyone can contribute and the group allow the best ideas to progress.

If you want to lead innovation then optimisation business methodology doesn't work. You can't define a vision and motivate team to achieve it.

The innovation culture has to be created. The leader needs to be an incubator developing collaboration work to iterate and develop ideas. There are many ideas that are rejected. This is an investment. The leader needs to create the environment, community to optimise creation. They are there to be moral support when there are times of failure. Also managing the Star players and teams.

Allow discourse - Create options. Team advocate ideas.

Discover way towards future, not plan way to future. Promote learning and discovery.

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Building a Team

Create a team that people want to be in. Use a 'bottom up' (people closest to the customers) heavy direction.

• Forming
• Norming
• Storming
• Performing
• Disbanding

Allow innovation to flourish. Define norms and values for the team to adhere to.